Suppose you decide to buy a particular product that you were aiming to buy for a long time, you made a proper checklist, considering factors such as budget, choice, usage, and features. And you end up sorting out 5 products that fit your needs. What is your next measure to determine the final product? Reading reviews, right?
For some, reviews might be the final step, or for some, it might be the first step. But reviews matter to the customers. 9 out of 10 consumers look for reviews before making a purchase. Such is the impact of the reviews. And as we talk about reviews, Google stands tall as the most trusted and prominent review platform. Even for businesses, it is trusted, and hence in recent, we are witnessing the strategy where business embed Google review widget on their website and display reviews to their customers.
A Brief About Google Reviews
Google provides a great platform for users to post reviews and their opinions regarding any business or product, which shows under the Google My Business of that particular business.
People trust Google reviews as it only allows authentic Google users to post their reviews on the platform. While many reviews platform infamously offers spam or fake reviews, Google reviews stand strong as the most trustworthy source.
According to Bizrate Insights, 59 percent of the customers use it to read reviews and is the most trusted popular online review platform. And hence businesses use Google review widgets to display their reviews.
Now you must be wondering where can you find Google review widgets and what does that mean? Don’t worry; we have you covered on that. Here is the answer to your doubts.
Google Reviews Widget – The Best Way To Showcase Online Reviews
You can easily showcase Google reviews on the website with the help of social media aggregators. Social media aggregators are amazing tools that help you collect social media feeds from desired social media platforms and display them on the website. In addition, they provide a dedicated Google review widget that helps businesses collect Google reviews from their Google My Business account and display them on the website. Various social media aggregators provide you with this facility. Here are 5 best social media aggregators that make your embedding easy and provide you with great features :
- Tagembed Widget
- Elfsight
- Embed Social
- Sociablekit
- Reviewsonmywebsite
So, now you know about Google reviews and tools to showcase them on your website. The next thing on you must be thinking – why is there so much talk about embedding Google reviews on the website, right? That is a justified doubt. And to clear this doubt, here are some of the amazing benefits of this strategy that might convince you to apply it.
Embedding Google Review Widget On The Website: Utility
While running a business, one only applies a strategy if it covers more than one purpose, and Google review widgets stand tall under the test again. As recommended using social media aggregators, one can easily embed the Google review widget on the website. Moreover, these tools also allow customization options where users can personalize their widget as per their needs and add grace to their website. And as we talk about websites, these are benefits google reviews widget provides if you embed it on your website.
1. Builds credibility of the business
Consumers always look for the brand’s credibility and reputation before making a purchase decision. While many businesses often successfully collect reviews to maintain their reputation but fails to show them to their potential customers.
By embedding Google review widgets on your website, you can showcase reviews to your website visitors and establish credibility for your business. Reliability often plays a major role in attaining sales for the business and eventually enhances the reputation of the brand.
2. Makes Website Engaging
Business often fails to make their website and engaging and that eventually leads to increased bounce rate. Increased bounce rate provides a demerit to the website as it hampers its search engine rankings(SEO) and hence curbs the reach of your website.
With Google reviews on the website, your visitor can read about your reviews and at the same time, stay engaged to the website. Reviews keep them hooked onto the website, increase web traffic, and eventually spark interest related to your brand.
3. Hold the visitors to your website
People often visit many websites and platforms to read the reviews about any particular product from a specified brand and end up buying from the other brands. That is because people often mention the name of other products in their reviews.
Now, with the Google reviews on the platform, you can hold the visitors on your website, as he gets to read reviews from the most trusted source and hence it increases your chance of attaining sales.
And with the help of social media aggregator, you can even moderate and filter the reviews and hence you can remove the reviews that mention the name of any other product/brand. And as the visitor will be reading reviews related to your brand, it will instill an interest in their mind.
But also keep in mind that if you are using the moderation feature, you don’t hide the negative comments, try to stay as transparent as you can as it increases the reputation of your brand. And your brand will be known as an entity that acknowledges all kinds of reviews and has nothing to hide.
The Ending Note
Building trust in front of the new consumer is difficult; reviews and opinions from previous customers make it easy. While business often pays a lot of attention to collecting reviews to build reputation, one must also consider that showing reviews is an important collection.
The strategy to embed Google review widget on the website is a smart way to build trust and convert your visitors into your customers. You can adapt the strategy by using the tools mentioned above and establish your brand reputation.
