If you are not sure how can help, you may want to look at these examples. Let’s take a look!
In the past few years, the advertising and marketing industry has seen the rise of location technology. With GPS and Wi-Fi, brands are moving forward with a targeted approach. They cannot always depend on when someone activates social check-ins. Now, we see more accurate results popping up with geofencing. As a matter of fact, location based advertising companies are embracing the power of geofencing.
Digital fencing ensures hyper-targeted advertising. Do you want to focus on the right location? Do you run special offers on certain weather conditions? Geofencing identifies the location and passes customers your information. It’s a personalized approach to using location-based advertising.
So, here we mention two best examples of location-based advertising practices with a focus on geofencing.
Google Maps: Getting Feedback at the Right Time
When do you think a user is most likely to provide honest feedback? After three days of using the product/service? Or do you think the feedback is most effective right after the product/service has been used?
We think it works best when the customer has a close interaction with a brand. Google Maps uses this trick to capture their recent experience when they are reflecting on them. So, what did they do?
Google Maps sends a prompt to rate a local store when the user completes the interaction. And the whole function is based on device location. In this case, you have to choose the stars based on your experience. No forms to fill up, using the stars is a lot more effective.
With real-time feedback, brands can improve their service and shape their service accordingly.
Uber: For Drivers to Find Passengers
Geofencing helps drivers score passengers. Uber uses geofence around hotels, nightclubs, and airports. For instance, when you land at the airport, you will get a notification. This strategy is a holy grail for drivers to earn fares.
You can also use it for your business if you want to increase sales through geofencing. It is an effective tool when you have to work in a specific location.
Conclusion
As you can see, geofencing is a brilliant tool to get more local customers and improve conversions. When you use such a personalized approach, you can get on-time leads through your door. From Dunkin’ to Starbucks to Burger King, the use of geofencing ad targeting is everywhere we see.
Of course, you may feel unsure about getting started with geofencing marketing. Moreover, you may fuss over finding the best location-based advertising companies. If you are in doubt, it’s best to have a word with Get Geofencing. With more than two decades of experience, we know how to plan the right geofencing campaign. Contact us for a tailored experience today!
Author bio: Laura Thompson is a regular blogger, and she provides custom solutions for geofencing ad targeting. Here, she discusses two examples of geofencing that you must know before hiring location based advertising companies.
