Market Overview
Lingerie Market is projected to be valued at USD 51.23 Billion by 2025, registering a CAGR of 4.5% from 2019 to 2025. Lingerie is an essential part of women’s apparel and as the trends in the market are altering, the demand for lingerie with innovative designs and patterns is increasing. The growth of the apparel market has significantly contributed to the growth of the lingerie market. High competition owing to the presence of a large number of players in this market has led manufacturers to focus on product innovation and development. Lingerie accounted for a notable share of around 20% of the global women’s apparel market in 2018. Market players are also offering a wide selection of products in catalogs, stores, and e-commerce platforms. Furthermore, due to altering fashion trends the demand for various different types of lingerie is increasing among consumers leading manufacturers to launch new and innovative products. For instance, manufacturers such as Triumph International, Marks & Spencer Group plc, Victoria’s Secret, and Hunkemöller International B.V. offer seamless bras and panties.
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Competitive Landscape
- Yandy LLC (US)
- Marks & Spencer Group plc (UK)
- Victoria’s Secret (US)
- Groupe Chantelle (France)
- MAS Holdings (Sri Lanka)
- Jockey International, Inc. (US)
- Fashion Nova, Inc. (US)
- Hennes & Mauritz AB (Sweden)
- LVMH Moët Hennessy – Louis Vuitton SE (France)
- Hunkemöller International B.V. (Netherlands)
- Triumph International (Switzerland)
- Calvin Klein Inc. (US)
- La Senza Corporation (US)
- Bluebella Ltd (UK)
Market Segmentation
The global lingerie market can be divided into the following products:
- Bras – bras have the largest share of the lingerie market. Recent technological advances have made it possible for bra manufacturers to use a wider variety of materials, designs, and styles to come up with the lingerie styles that women around the world crave.
- Panties – lingerie manufacturers are concentrating on making these out of comfortable fabrics like cotton. These allow the skin to ‘breathe’ easily.
- Shape wear – women wear this underneath regular clothing. They allow women to look and feel sexy while feeling comfortable.
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Regional Analysis
The market share for the global lingerie market is highest in the North American region. The United States and Canada. A relatively strong middle class and higher purchasing power mean that there is lots of money to be made in this region. Demand for lingerie is expected to be high until the end of 2025. What’s driving higher demand is innovations in terms of style and design and frequent product launches that reflect these.
The European Union had the largest market share of all regions as of 2018. As in North America, European lingerie manufacturers are getting more innovative in terms of styles and designs for lingerie. This is a major driver of growth for the region.
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