Wheatgrass Powder Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2021 – 2027
Market Overview
Wheatgrass products are derived from the freshly sprouted leaves of the common wheat plant, Triticum aestivum. It has antioxidant, antibacterial, and anti-inflammatory properties. It assists in lowering cholesterol levels which lessens the risk of developing heart diseases. Moreover, the nutrients in the wheatgrass aid in removing impurities and stored toxins from the body. These health promoting attributes of the wheatgrass products is driving the growth of the market.
Based on product type, the global wheatgrass products market has been segmented into wheatgrass juice, wheatgrass powder, and others. The wheatgrass juice segment accounted for the maximum market share in 2017 due to increased demand for functional beverages among the health-conscious population. Growing fitness trend and gym-going population is supporting the growth of wheatgrass juice market. However, wheatgrass powder is expected to attain the highest CAGR during the forecast period. The longer shelf life of the wheatgrass powder is estimated to be the primary driving factor for the growth of this segment.
The global wheatgrass products market has been segregated, by category, into organic and conventional. The conventional segment is expected to dominate the global wheatgrass products market during the assessment period. However, the organic segment is expected to grow at a higher CAGR during the forecast period owing to the rising preference of consumers for organic products. The awareness of the benefits of organic products is increasing, which is expected to drive the growth of the segment.
Market Segmentation
The global wheatgrass products market has been segmented based on product type, category, distribution channel, and region.
By product type, the global wheatgrass products market has been classified as wheatgrass juice, wheatgrass powder, and others.
On the basis of category, the global wheatgrass products market has been divided into organic and conventional.
The global wheatgrass products market has also been segregated, on the basis of distribution channel, into store based and non-store based, with the store-based segment sub-divided into supermarkets & hypermarkets, convenience stores, and others.
The global wheatgrass products market has been studied with regard to four key regions—North America, Europe, Asia-Pacific, and the rest of the world.
The North American wheatgrass products market has further been segmented into the US, Canada, and Mexico. The European wheatgrass products market has been classified as the UK, Germany, France, Italy, Spain, and the rest of Europe. The wheatgrass products market in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific. The wheatgrass products market in the rest of the world has been segmented into South America, the Middle East, and Africa.
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Regional Analysis
On the basis of region, the global wheatgrass products market has been segmented by North America, Europe, Asia-Pacific, and RoW. North America is expected to dominate the global wheatgrass products market owing to increased health conscious population. Moreover, the growing demand for organic products, especially in the US is expected to drive the organic wheatgrass products market. Europe is also estimated to hold a prominent share in the global wheatgrass products market with growing demand for functional food and beverages among the consumers in this region.
The wheatgrass products market in Asia-Pacific is expected to grow rapidly due to the increasing adoption of healthy diets by the rising health-conscious population. Emerging markets such as China and India are projected to contribute to the growth of the regional wheatgrass products market. Manufacturers are investing heavily in these markets and new product launches with innovations in flavor and taste of the wheatgrass products is expected to surge the growth of the market during the forecast period.
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