Yoga Mat Market 2017 to 2022 Industry, Size, Share, Growth Prospects, Key Opportunities, Trends and Forecasts
Market Overview
Yoga Mat Market is projected to reach USD 2.5 Billion by 2025 at a CAGR of 7.2% from 2019 to 2025. Yoga mats are used while exercising to keep hands and feet stable and prevent injuries. The rising demand for fitness equipment and accessories is expected to drive market growth. In 2018, the market for fitness equipment was valued at approximately USD 12 billion. Intense competition owing to the presence of a large number of regional and local players in the market is leading manufacturers to focus on product innovation and development. Manufacturers have introduced yoga mats with various labels such as organic, non-toxic, phthalate-free, and eco-friendly. For instance, Gaiam and YogaDirect offer non-toxic and phthalate-free yoga mats for children. OutdoorGearLab LLC, Liforme Ltd, JURU, and YOLOHA provide eco-friendly yoga mats. Prana Revolution by OutdoorGearLab LLC offers the E.C.O yoga mat which is constructed from 100% thermoplastic elastomers.
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Competitive Landscape
- OutdoorGearLab LLC (US)-Prana Revolution
- Kolckmann GmbH (Germany)-ako yoga
- Hugger Mugger (US)-Tapas, Eco-Rich, Earth Elements
- Shrine Sports Distributors (India)-Stag
- Shenzhen Haifuxing Technology Co., Ltd. (China)-HFX
- Jade Yoga (US)
- Liforme Ltd (UK)
- Mandala Yoga Mat (US)
- Aerolite (India)
- Shanghai Eversuccess Industries Co., Ltd (China)
Market Segmentation
- PVC Yoga Mats: The largest segment of the market. The segment accounted for the largest market share of 4% in 2018 and expected to remain dominant during the review period since PVC is inexpensive. PVC mats are abrasion resistant and lightweight. However, the growth of the segment may be hampered by growing environmental concerns since PVC is non-recyclable and contains hazardous chemicals.
- Rubber Yoga Mats: Rubber yoga mats account for a significant share of the global yoga mat market. Market players offer yoga mats made from natural rubber and are resistant to oil, durable, and resilient to a wide temperature range. Brands such as Strauss, HFX, and Yogikuti sell eco-friendly natural rubber yoga mats.
- TPE Yoga Mats: TPE yoga mats are popular among consumers. TPE offers high fatigue resistance, high elasticity, excellent collocability, low compression set, and abrasion resistance. Due to these properties TPE is widely used by manufacturers of yoga mats.
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Regional Analysis
- Asia-Pacific: The Asia-Pacific market held the largest market share of the global yoga mat market in the recent past and is expected to remain dominant during the forecast period. Since yoga originated in India, the country has a high number of practitioners. Market players such as Shrine Sports Distributors, Shenzhen Haifuxing Technology Co., Ltd., Aerolite, and Shanghai Eversuccess Industries Co., Ltd offer a variety of yoga mats for different exercises, which is boosting the growth of the regional market.
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